The Day After Tomorrow

Thriving in Turbulence: Navigating B2B Sales and Growth in a Recession!

🎙️ Thriving in Turbulence: Navigating B2B Sales and Growth in a Recession!

In today’s uncertain economic climate, mastering B2B sales strategies is more crucial than ever. In this episode, Damien Bonnefoux and Mohamed AbdAlhamid engage in a powerful discussion with Mostafa Husseiny, the founder of Sales Cubicle and a leading expert in B2B sales transformation. Together, they unpack the key strategies businesses need to survive and thrive in challenging times.

Key Topics Covered:
- Reinventing sales strategies to align with economic shifts
- Innovative approaches to lead generation during a downturn
- Effective sales playbook customization for recession-proof success
- Maintaining and expanding client relationships in tough markets
- Practical techniques to keep sales teams motivated and high-performing

Special Focus: B2B Sales Mastery in Economic Uncertainty
With years of experience crafting cutting-edge sales solutions, Mostafa Husseiny shares practical insights on how businesses can adapt their sales playbooks, optimize prospecting efforts, and create sustainable growth—even in a recessionary environment.

🎧 Tune in now and take your B2B sales strategy to the next level!

Unveiling Tomorrow: The Next Wave in Marketing and AI Transformative Impact!

🎙️ Unveiling Tomorrow: The Next Wave in Marketing & AI’s Transformative Impact

The marketing landscape is evolving at lightning speed, with AI reshaping strategies, customer engagement, and brand positioning. In this episode, Damien Bonnefoux and Mohamed AbdAlhamid sit down with Madhur Kotoky, a global marketing strategist, to uncover the next frontier in marketing and how businesses can stay ahead in this AI-driven era.

Key Topics Covered:
- The real impact of AI on marketing—hype or revolution?
- AI’s role in SEO, voice search, and hyper-personalization
- Brand vs. performance marketing: Striking the right balance
- The power of authenticity and storytelling in digital marketing
- How AI is redefining Account-Based Marketing (ABM) for deeper customer connections

Special Focus: The Future Marketing Playbook
With extensive experience in marketing strategy across continents, Madhur Kotoky shares groundbreaking insights on how AI is changing the rules of the game, from campaign execution to customer engagement.

🎧 Tune in now and unlock the future of marketing!

Financial Frontiers: Navigating Startup Success in 2024 Economic Landscape!

🎙️ Financial Frontiers: Navigating Startup Success in Economic Uncertainty

Mastering financial strategies is key to startup resilience, growth, and innovation—especially in uncertain economic times. In this episode, Damien Bonnefoux and Mohamed AbdAlhamid sit down with Jaime Medina, CEO of The Startup CFO, to explore the essential financial frameworks that help startups survive and thrive.

Key Topics Covered:
- Adapting financial models for resilience and scalability
- Innovative fundraising strategies and funding alternatives
- Cost management to optimize operational efficiency
- Investor engagement: Building trust and transparency
- Revenue-based funding, venture debt, and public funding opportunities

Special Focus: The Financial Playbook for Startups
With experience spanning McKinsey, startup finance, and venture capital ecosystems, Jaime Medina shares his expert insights on structuring financial strategies that withstand economic downturns and fuel long-term success.

🎧 Tune in now and future-proof your startup’s financial health!

Weathering the Storm: Legal Strategies for Startups in Economic Downturns!

🎙️ Weathering the Storm: Legal Strategies for Startups in Economic Downturns

Navigating legal complexities is crucial for startups, especially in uncertain economic times. In this episode, Damien Bonnefoux and Mohamed AbdAlhamid sit down with Erika Kaneko, founder of Kaneko Law, to explore essential legal frameworks that can safeguard and strengthen startups.

Key Topics Covered:
- Legal essentials for startups: When and why you need a legal advisor
- Structuring your business for resilience in an economic downturn
- Understanding investor expectations and securing funding the right way
- Crafting strong contracts, terms, and IP protection for long-term success
- Employee contracts, equity, and risk mitigation strategies

Special Focus: The Legal Perspective
With deep experience in financings, acquisitions, IPOs, and restructurings, Erika shares insights that every founder needs to know. Whether you're launching or scaling, this episode arms you with legal strategies to thrive in challenging market conditions.

🎧 Tune in now and future-proof your startup!

New Horizons: Launching and Leveraging Your Business in 2024 and beyond!

🎙️ Navigating the Market – Opportunities, Challenges & Smart Growth Strategies

The startup landscape is constantly evolving. Economic shifts, funding slowdowns, and changing investor mindsets mean entrepreneurs must rethink their strategies. But in uncertainty, opportunities thrive.

In this episode of The Day After Tomorrow – Go Big Series, hosts Damien Bonnefoux and Mohamed AbdAlhamid are joined by startup investment expert Jasmeet Singh to explore:

- The silver lining for startups in unpredictable markets.
- How to adapt to investor expectations and secure funding.
- Recession-resistant business sectors and where to focus.
- Bootstrapping vs. raising funds – which strategy is right for you?
- Building a sustainable, self-sufficient startup.

Whether you're seeking funding, bootstrapping your way to success, or navigating industry shifts, this episode is packed with insights to help you build a business that lasts.

🔊 Listen now and take control of your startup journey!