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The Day After Tomorrow by Cogya is a podcast designed to equip entrepreneurs, startup founders, and business leaders with the insights needed to navigate an evolving business landscape. Through expert discussions and real-world case studies, the podcast explores key themes such as business resilience, AI-driven innovation, digital transformation, financial strategies, and market adaptation. From tackling economic challenges to leveraging the latest advancements in technology, The Day After Tomorrow provides actionable strategies to help businesses thrive. Whether you’re building a startup, scaling a company, or exploring the future of AI and business, this podcast delivers the knowledge and inspiration to stay ahead in a rapidly changing world.
Episodes
Friday Feb 21, 2025
Friday Feb 21, 2025
🎙️ Unveiling Tomorrow: The Next Wave in Marketing & AI’s Transformative Impact
The marketing landscape is evolving at lightning speed, with AI reshaping strategies, customer engagement, and brand positioning. In this episode, Damien Bonnefoux and Mohamed AbdAlhamid sit down with Madhur Kotoky, a global marketing strategist, to uncover the next frontier in marketing and how businesses can stay ahead in this AI-driven era.
Key Topics Covered:
- The real impact of AI on marketing—hype or revolution?
- AI’s role in SEO, voice search, and hyper-personalization
- Brand vs. performance marketing: Striking the right balance
- The power of authenticity and storytelling in digital marketing
- How AI is redefining Account-Based Marketing (ABM) for deeper customer connections
Special Focus: The Future Marketing Playbook
With extensive experience in marketing strategy across continents, Madhur Kotoky shares groundbreaking insights on how AI is changing the rules of the game, from campaign execution to customer engagement.
🎧 Tune in now and unlock the future of marketing!
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